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Use case · Agencies

Mentionwell for agencies

Mentionwell came out of agency tooling — ZipLyne built it because no existing AEO + content tool worked at the scale agencies need. The result: workspaces, per-site reader keys, pooled budgets, an aggregate dashboard, and per-site brand profiles that make a cottage real-estate site look nothing like a tech-startup blog.

The agency operating layer

  • Workspaces. One dashboard, many sites, role-scoped seats.
  • Per-site brand profiles. Tone, audience, image style, taxonomy, competitor blocklist — all per site.
  • Per-site reader keys. Isolation by default; rotate without affecting other sites.
  • Aggregate dashboard. Cross-site health, article output, scan freshness, cost.
  • Pooled budgets. One monthly cap covers all sites; over-quota usage rolls up cleanly.
  • Cost console. Per-client, per-site, per-article spend — invoiceable.
  • Auto Agent on its own cadence per site. Schedule each client independently.
  • White-labelable reader package. Install @your-agency/reader on client sites instead of the public mentionwell package.

The economics

A typical agency engagement is $2k–$5k/month per client for monthly content. Three Mentionwell-managed clients cover the Growth plan with margin to spare; ten clients on Scale fits inside one $999/mo plan with the per-site quota anti-hog cap protecting the average. The Agency tier of Enterprise is custom-priced for portfolios above 30 sites.

Practical agency playbook

  1. Onboard each client site once. The probe builds the brand profile in 60 seconds.
  2. Run a baseline AEO scan on day one. Surface citation gaps to the client immediately — that’s the “why we exist” report.
  3. Pick the integration: WordPress + revalidation webhook, Webflow Data API, Ghost Admin API, custom headless.
  4. Set the Auto Agent cadence per client. Most agencies use 2 articles/week as the default.
  5. Monthly: send the aggregate report. Weekly: review the kanban for high-stakes articles before the Auto Agent ships them.

See also

Features AEO platform Pricing Workspaces About ZipLyne
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